16 May, 2010
Earlier this year for the class GRA3820 Ad Design at the Columbia campus of SouthUniversity, I created a billboard advertisement for a wristband. The wristband was to be a way to raise funds for the relief effort for the country of Haiti. Earthquake victims would benefit from the funds caused by the purchase of this product by U.S. Citizens. I blurred out the names of the companies in this work to avoid copyright infringement. The professor wanted for the students to create a fictional campaign for the American Red Cross for this assignment. I thought it would be cool to compare the wristband that I designed to the famous LIVESTRONG wristband. You may remember how those wristbands were sold to fund research on cancer. As you can see in my illustration, the layout of the advertisement is asymmetrical. The photograph of the yellow wristband bleeds off the billboard. I did this to put more emphasis on the red wristband. I enjoyed creating this project, and I received a good grade on it.